"YASUDA" forms a partnership with Heartfeel Co., Ltd., launches apparel products for boys

This time, "YASUDA" will form a partnership with Heartfeel Co., Ltd. (Narmiya International Co., Ltd., a group company) in the field of apparel sales for boys.

For YASUDA Co., Ltd., it will be the first license agreement after the reproduction.

I want boys who do not know "YASUDA" to know the traditional Japanese brands reprinted in the present age. Also, parents should remember the goodness of "YASUDA" and reconfirm its goodness. It is a partnership realized by the common wish of both companies.

Pre-sale at GLAZOS and Narmiya Online from late May 2020.
>>> Click here for YASUDA × GLAZOS special page

It will be sold at each "GLAZOS" store from early June.
>>> Click here for a list of "GLAZOS" stores

* Not available or sold at YASUDA or YASUDA Online Store.

The size expansion is 130-170 cm.

We hope that you will take this opportunity to pick up YASUDA for generations.

Item introduction

▼ Tempered / contact cold feeling UV cut logo print short sleeve T-shirt
Available in black, red and blue.

>>> Check "Tempo / Cool sensation UV cut logo print short sleeve T-shirt" at the online store

▼ Tempered / contact cold UV cut drop shoulder back print short sleeve T-shirt
Available in two colors, white and dark blue.

>>> Check "Tempo / Cool Touch UV Cut Drop Shoulder Back Print Short Sleeve T-shirt" at the online store

▼ Back mesh drop shoulder pocket short sleeve T-shirt
Available in black and white.

>>> Check "Back Mesh Drop Shoulder Pocket Short Sleeve T-shirt" at the online store

▼ Back mesh jail line print short sleeve T-shirt
Available in two colors, white and black.

>>> Check "Back mesh gyle line print short sleeve T-shirt" in the online store

▼ Thick cloth / reflector print shorts
Available in black and charcoal.

>>> Check out the “Thick Cloth / Reflector Print Shorts” at the online store

▼ 2WAY stretch jail line print half pants
Available in navy blue and black.

>>> Check "2WAY Stretch Jailline Print Half Pants" at the online store

message

YASUDA Co., Ltd.
Kazuhiro Sato, Representative Director

We are pleased to announce that we are partnering with Heartfeel-san for clothes for boys.
I am very pleased that this partnership has been realized with the approach of President Ishii.

While YASUDA was looking for business development not only in the existing sports field but also in the lifestyle field, it was in a situation where it could not fully consider "for children" in particular.

At that time, I think that we were able to work with the "GLAZOS" brand and had a great opportunity to let children know about "YASUDA."

From now on, we would like to make the brand loved by children and parents.
I would like to express my sincere appreciation for having a wonderful project.

–

Narumiya International Co., Ltd.
Representative Director, Heart Feel Co., Ltd.
Minoru Ishii

We are very happy to partner with YASUDA.

The kangaroo leather spikes I used to love when I was a student and the sax-colored shoe case that fits very lightly on the foot are very nostalgic, and I remember using them carefully at the time.

Dreams are beyond generations. I thank you for giving the children the opportunity to offer fashion products, and I would like to continue taking on new challenges.

–

>> Click here for YASUDA × GLAZOS special page