What does it mean it's the 90th anniversary?
The company was founded in 1932, but went bankrupt completely in 2002.
It was reprinted in 2018, but it disappeared from the world for 16 years, so it didn't last 90 years.
However, the founding mentality of "soccer shoes for Japanese people" has not disappeared.
Not only that, but I want to evolve steadily.
That's why I want to celebrate this 90th anniversary with all the football players.
There is history, but it is new.
I don't want to get drunk on "old-fashioned goodness."
What is good is good, and what is changed changes.
Natural leather, such as kangar leather, can be felt well over time. "It's good."
Other materials are also properly caught up with those that have been improved and evolved. Of course, we will also suppress trends.
Even the structure and weight are thought out in accordance with the feet of today's people and modern football.
That's why professional players wear them.
It's a long-established company, but it's an overwhelming challenger.
When it was reprinted in 2018, the goal was to "make a soccer spike".
But now it's different.
"I did it!" And nostalgia doesn't end there.
There is no doubt that it is a long-established company, but the world continues to move forward.
It's not easy to keep making shoes, but I'll keep trying new things.
With our 100th anniversary in mind, we would like to contribute to the football world from a perspective that goes beyond the framework of a "shoe manufacturer".
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【Discontinued】3rd 90th Anniversary Limited Item
Canvas Tote Bag (Heavy)
It is a tote bag with a firm zipper, so you can store it safely.【Discontinued】2nd 90th Anniversary Limited Item
Yasuda Long Sleeve T-shirt
The design combines the "Katakana Yasuda" logo, which was also popular in the first series, with black and white rubber prints.
Oval Logo Crew Neck Sweatshirt
The oval logo with a vintage feeling is the best match for the texture created by rubber printing.
CRIX YASUDA Front Logo Parker
The logo of the time is printed on the center of the front and the illustration of the past shoe bags is printed on the back.A dish that can overwhelmingly wear the world view of YASUDA.
【Discontinued】 1st 90th Anniversary Limited Item
Yasuda Shoe Store Long Sleeve T-shirt
A T-shirt with the logo of the sign at the time of the founding of "Yasuda Shoe Store" as it is.This is the only long sleeve this time.
CRIX YASUDA Logo T-shirt
The long-awaited CRIX-era logo is printed on the front and the sharp brand logo is printed on the back.After the reprint, the CRIX YASUDA logo appeared for the first time.
Dick Blue YASUDA T-shirt
The logo of the time is printed on the center of the front and the illustration of the past shoe bags is printed on the back.A dish that can overwhelmingly wear the world view of YASUDA.
Yasuda T-shirt
YASUDA's first katakana logo is retro, worldwide, and satisfying.I'm sure you'll hear "Yasuda" for what you think.
Special Interview
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"Yasuda Shoe Store", which was founded in 1932, went bankrupt on the way, and there was a period when the company did not exist, but it was revived as YASUDA Co., Ltd., and in 2022 it became the [90th anniversary of the foundation].
"A period of time when YASUDA's shoes do not exist"
I am well aware that there was such a thing, but even so, as "the first company in Japan to start making soccer spikes", we opened this page with the hope that we would like to continue to support the feet of many soccer players in the future.
Even after the reprint, it will not be an easy road by any means, but I would like to cherish the philosophy of "making shoes that fit the feet of Japanese people" at that time, and I would like to excite it toward the 100th anniversary together with everyone.
In the future, I would like to continue to make standard and simple shoes loved by many people, as well as contribute to the world of football not only in Japan but also in the world of football, so please look forward to it.
YASUDA Corporation
Representative Director Kazuhiro Sato
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