History of YASUDA

1932

Founded as Yasuda Shoe Store in Koishikawa, Tokyo

During his training, Shigeharu Yasuda, who mostly made soccer shoes, started working independently at the age of 21.
Customers are nearby the University of Tokyo and Waseda University. He was also a member of the Tokyo University Soccer Club at Keio / Meiji, Normal School (now Tsukuba University).
Rumors such as spikes made by craftsmen with great effort and repairs around the school grounds spread widely, and soccer shoes are called "Sato in Kobe", "Omatsu in Nagano", "Yasuda in Tokyo". become.

1936

Contributing to miracles in Berlin

The Japanese national football team of the Berlin Olympics, later called the miracle of Berlin. Most of the representative members used spikes from Yasuda Shoe Store.

1937

Continue to operate as a military factory

After the Japan-China incident, the world was no longer a soccer field, and leather supplies were no longer available. Since the beginning of the Pacific War, subcontractors have been making shoes for Naval Specialist units.

1947

Full-scale production of soccer shoes

Amid the post-war devastation, Mr. Miyamoto, chairman of the Football Association Equipment Committee at the time, supported the company and started full-scale production of soccer shoes.

1960

Developed Japan's first rubber-bottomed soccer shoes

Developed rubber sole and nylon sole soccer shoes for the first time in Japan. The market at this time was almost exclusively Yasuda.

1964

Tokyo Olympics

As a soccer spike maker, the company has steadily improved its business results, such as launching Japan's first rubber-bottomed soccer shoes in 1960.Only shoes Yasuda and Onitsuka Tiger on land are allowed to open service stations during the competition. Is immovable.
He also received various advice from his father, "Dead Mar Kramer," who was on his way to Japan as a representative coach during this time, including about Germany.

1967

Certified as an official ball? To become a comprehensive soccer equipment manufacturer

For several years, the soccer ball "Eleven Stars" developed and released has been accredited by the Japan Association as an official ball.
Three years later, in 1970, sales of clothing began, and Japan's first artificial leather soccer ball was developed. Judgment tools also began to be manufactured. .

1968

Mexico Olympics

The Japanese national team won the bronze medal, and the first “soccer boom” in the history of Japanese football arrived.

1970

Started manufacturing own-brand soccerwear

Began producing soccerware, and along with it, began producing a variety of soccer-related items such as referee equipment. From this time, YASUDA became a comprehensive manufacturer of soccer equipment.

1973

Contract with Gilles Gino

Signed an advisory contract with Brazilian expert Jail Jinho who worked with Pele at the Mexico World Cup in 1970. Later, a masterpiece "Jairline" bearing his name was born. At this time, the flow of continuous efforts to Dunga (then: Brazilian captain, currently: Brazilian coach), the last contracted overseas player, started.

1988

From YASUDA to CRIX [CLIX] YASUDA

At this time before the professional soccer league was born, the company fell into a management crisis but renewed its management team and restarted as a new company, "Cricks Yasuda," centered on young employees.

1993

J League opening

Finally, the professional league of the soccer players has been launched. An unprecedented soccer boom has arrived. However, this has led to various soccer goods-related manufacturers entering the Japanese market.

2002

Self-bankruptcy application

The licensing business, which bet on company luck in the World Cup held in its home country, suffered a slump in funding due to slump, and April 30 one month before the opening. Filed for bankruptcy with the Tokyo District Court.

2018

Reprinted with crowdfunding

Successfully reproduced spikes in crowdfunding "ROUTEF". The day he reached the monetary amount was April 30, the day that Cricks Yasuda filed for bankruptcy.

2018

Revived as YASUDA Co., Ltd.

In May 2018, he founded YASUDA Co., Ltd. after success in crowdfunding. The soccer brand "YASUDA" has revived.

2019

Release of the first revival `` YX-2019 ''

In March 2019, the first spike of the revived YASUDA, Inc. launched the "YX-2019" spike.

2020

Announced the "Innovator" series

In March 2020, new spike shoes and turf shoes, "Innovator", are released.
> Click here for the special "Innovator" site

YASUDA member registration provides member-limited information and the latest information

YASUDA member registration provides member-limited information and the latest information

Feature

2020.10.19

YASUDA、スクウェアバッグをオンラインストアで発売開始

このたび、「YASUDA」では、オンラインストアにて、 ・スクウェアバッグ の発売を開始しました。 以前よりご要望が多く、 スポーツやストリートのシーンでもタフに使っていただけるバッグとなります。 >> スクウェアバッグ […]

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