YASUDA's soccer ball "11STARS" revived in collaboration with sfida

YASUDA will announce the first soccer ball after reprinting.
Since reprinting, we have been announcing and releasing apparel products mainly for shoes, but we plan to launch soccer balls recently.

The manufacturing will be a collaboration with sfida, and it will be a revival of "11STARS Eleven Stars" that was sold at YASUDA before.
It is scheduled to be released in the YASUDA online store in mid-February.

Once we know the specific release date, we will introduce it again.

Please refer to the text of the official release below.

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YAMADA x sfida Dream Collaboration Is Born

From Japan to the world!　Attack the essence of "Japanese manufacturing"!
The first project to contribute to the development of Japanese football

YAMADA Co., Ltd. (Head Office: Shinjuku-ku, Tokyo, Representative Director Kazuhiro Sato, hereinafter YASUDA) and Imio Co., Ltd. (Head Office: Shibuya-ku, Tokyo, President: Keishiro Kurabayashi), which develops the sports brand "sfida", have soccer players experience the highest quality "Japanese manufacturing" and play at their best. Japan Project was established to contribute to the development of Japanese football. As the first project, we will sell a dream collaboration product with the soul of "Japanese manufacturing".

YAMADA was founded in 1932. Although it went bankrupt once in 2002, it is a long-established brand in The Japanese football world that made the first domestic soccer spike in Japan reprinted in 2018.
At the 1936 Berlin Olympics, more than 80% of Japan's athletes wore ISUDA spikes, and high-quality products born from their thorough materials and commitment to functionality are still loved by many football fans 70 years later.

On the other hand, sfida, which was born in 2005, is a sports brand that began with the manufacture of high-quality hand-sewn soccer balls, and its mission is to continue to support challengers around the world with the brand message "FOR THE CHALLENGER".
In particular, in ball manufacturing, we are recognized for their high quality, functionality, free and innovative design, and we are the official game ball of the EAFF E-1 Football Championship and the Japan Futsal League (F-League).

Yasuda, a long-established brand, will be possible to create new added value through the fusion of "tradition × innovation" by working with sfida (meaning "challenge" in Italian) that continues to develop aggressive movements while inheriting tradition.
Sfida will also open the door to new challenges to the football spike industry by teaming up with "YASUDA", a pioneer in the Japanese football spike world.

Yausda x sfida Eleven Stars and YASUDA x sfida Pro-ex are products that two people who match their feelings about "monozukuri" can take advantage of their respective characteristics and strengths, and that has appeared fully this time.

■Product Name:YAMADA x sfida Eleven Stars

Material (outer layer epidermis): Polyurethane synthetic leather
Price: 5,500 yen (excluding tax)
Color: White-Black
Size: No.5
Release Date: Mid-February

Price: 5,000 yen (excluding tax)
Color: White-Black
Size: No.4
Release Date: Mid-February

Released by: YASUDA Co., Ltd.

Features
The football brand "YASUDA" reprinted in 2018. 11STARS (Eleven Stars) of Yasda dominated the world from the 1980s to the 1990s. Speaking of hand-sewn soccer balls at that time, it was called "11STARS", and the high quality of the model using carefully selected natural leather was used in major soccer tournaments in Japan.

This ISUDA soccer ball product "11STARS" was born again with sfida technology.
The grippy epidermis controls the control, and the rubber tube with excellent bounce performance is a hand-sewn ball that is a conventional technique.

Gives the trap a sense of stability and light kicking comfort.

■Product Name: YAMADA x sfida Pro-ex

Material: Upper: Natural leather × artificial leather Outsole: Synthetic resin
Price: 13,000 yen (excluding tax)
Color: white× black
Size: 23.5cm to 28.0cm (0.5cm increments)
Release Date: Mid-February
Released by: Imio Co., Ltd.

As sfida's first soccer spike, a sfida model based on YASUDA's high-end model was born.
The wooden mold has been redesigned to suit modern Japanese people while keeping the yasuda traditional design intact. By adopting "TPU" as the sole material, it realizes a significant weight reduction.
By combining "YAMADA-likeness" and "functionality", we realize strength that is not affected by the environment by partially utilizing "artificial leather". A professional-use "high-end model" that can withstand play in any ground environment.

YAMADA and sfida will continue to aim to become global sports brands from Japan through the JAPAN PROJECT.

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◆About YASUDA Co., Ltd.
Location: Shinjuku Taiyo Building, 2-2-11 Okubo, Shinjuku-ku, Tokyo 169-0072
Business: Manufacture and sale of sporting goods
URL ：https://yasudafootball.com/

◆About Imio Co., Ltd.
Location: Marie Building 3F, 1-15-1 Kaminan, Shibuya-ku, Tokyo 150-0041
Business: Sports brand business, sports facilities business, sports media business-
URL ：https://imio.co.jp/

◆About sfida
sfida is a sports brand that began in 2005 with the manufacture of high-quality hand-sewn soccer balls. sfida is an Italian "challenge". We support players with products with high quality and functionality, free and innovative design.

＜BRAND MESSAGE＞
“FOR THE CHALLENGER”
I will challenge my dreams and the goals of the team as many times as I want without running away.
We will continue to support such challengers around the world with all our might.
That's our mission.

＜FAIR TRADE＞
sfida promotes fair trade with the aim of changing the brand that makes everyone involved in sports smile. sfida's ball production plant provides the right wages and working environment for ball-making artisans and is working on a fair football business without child labor.

https://sfidasports.com/