Partnership agreement with "YASUDA" and "Sapporo Chuo Football Club"

YASUDA Co., Ltd. has signed a partnership agreement with "Sapporo Chuo Football Club" from the 2025 season.

Background of this contract

From FY2025, YASUDA products will be used for related products of the Sapporo Chuo Football Club.

Mr. Akira, the president and coach of the club, and I have a common desire to make the children who will be responsible for the future of the football world love football more, enjoy football more, and spread football even more, which led to the conclusion of this agreement.

Since its revival in 2018, YASUDA has been aiming to realize its vision of "becoming a brand that connects people."
Through our partnership agreement with Sapporo Chuo Football Club, we will work together with the players and stakeholders to make YASUDA known to the younger generation of players.

Comment from Sapporo Chuo Football Club

Hello. It is a Sapporo Central Football Club active in Sapporo City, Hokkaido.

Founded in 2012, it is the closest soccer club in the city center of Sapporo, such as Odori in Chuo-ku, Sapporo City, and Susukino district.

This time, we have concluded a partnership agreement with YASUDA Co., Ltd., which is a long-awaited company.

I've been playing soccer for nearly 40 years, and the first shoe brand I ever wore was YASUDA's shoes.

In addition, I was one of those who spent all my time playing football in my hometown at the same time as President Sato, and I was also one of those who sincerely awaited the revival of the YASUDA brand.

Even though Hokkaido is vast, the environment for football is not blessed, and shoes also vary from place to place.

Our practice venues include our own artificial turf youth soccer field in the city, an elementary school with a natural grass field located in the city center, and a gymnasium during the winter due to snowfall

We use 3 types of shoes, including soccer cleats, training shoes, and indoor futsal shoes.

The issue of children's shoes is a very important point, and I would like to work with them on shoes in the rapidly growing junior period, as in the image of "YASUDA = easy-to-wear shoes".

With the team's slogan, "Win beautifully, aim to produce more than 100 graduates who are active in society rather than producing 100 professional players..."

Among the U-12 and U-15 town clubs, we do not focus only on the result of the match, but focus on human development through football, including both the arts and the arts.

Together with "YASUDA that re-moves and YASUDA that never ends", we will always keep moving, pursue top quality, and fight together like the Japan national team.

Thank you for your continued support.

Sapporo Chuo Football Club Representative & Head Coach Maki Akira