(2) The story that "Innovator" was born in this way

YASUDA member registration provides member-limited information and the latest information

YASUDA member registration provides member-limited information and the latest information

Hello everyone.
I'm in charge of YASUDA web site!

[YASUDA Inside Review]

It is the second safely.

The last time, that is, in the first part, first of all, I just told you that this kind of content started-it started-

There wasn't too much content, so we decided to publish the second time at the same time. . .

From this time, as planned, YASUDA's new shoes, Innovator (Innovator) ”series.
It's true.

Why "Innovator"

First, naming.

I was worried about the name of the new shoes.
I brought a lot of ideas, including the president, and decided on them.


By the way, the meeting space of YASUDA looks like this

Last year, the spike announced in 2019 was `` YX-2019 '', but this `` YX ~ '' naming was also used in the past `` Yasda spike '',

Like "YX5"
Like "YX101"

So the name was given to the spike.

So of course, the candidate was “YX-2020”.

Rather, it was the lead candidate.

But I couldn't give this name easily.

By the way, `` YX-2019 '' was such a spike

The spike “YX-2019” reprinted and sold in 2019 has the following features.

Group photo of "YX-2019". That's cool.

So, YX-2019 is

[1] Direct injection for upper and sole adhesion
→ "Direct injection" is a special manufacturing method in which the upper is bonded and integrally molded at the same time as the sole molding.
> Click here for more information on direct injection

[2] Molds and wooden molds were used before the bankruptcy in 2002
→ Since the mold is a thing of the past, it is exactly a reproduction

[3] All Kangaroo Leather
→Kangaroo leather is used for all leather parts

[4] Made in Japan
→Manufactured at a domestic factory

The big ones are these four.

There are many places that can be said to be more "features" if you write them in detail, but the big part is something like this.

Exactly "reprint"

However, it had a lot of small improvements, so it was perfect not only in specs, but also in comfort, and received high praise from professional players and many national and international footballers.

And what are the features of "Innovator"?

Meanwhile, a new spike for 2020 Innovator (Innovator)

First,

[These four points are all different]

It means that.

Yes.

Huh? !

What?

what is that? Isn't YASUDA reprinted and making things exactly as it was then? What?

It is reasonable.

But " Innovator (Innovator) "is different.

It was different or "changed".

・ Adhesion of upper and sole is direct injection
・ Molds and wooden molds used before bankruptcy in 2002
・ All kangaroo leather
·made in Japan

All four are different.

Therefore, I did not easily add "YX" to the name of the shoes.

Then

・ Why did you change the specifications?
・ What happened to the changed parts?
・ Why did you end up with "Innovator"?

We will talk about this area slowly from the next time.

[So this summary]

・ The second time (celebration!)
・ Review of YX-2019 specifications
・ " Innovator (Innovator) "

Next time, the 3rd YASUDA Inside Review

(3) Beyond "Reprint"

is.

I'll give you the reason why various parts have changed.

see you.

>> (1)新作シューズ「Innovator(イノベーター)」発表しました!
>> (2)「Innovator(イノベーター)」はこうして生まれたっていう話←このページ
>> (3)「復刻」のその先へ
>> (4)金型と木型を一新するということ
>> (5)カンガルーレザーとYASUDA
>> (6)「Innovator(イノベーター)」誕生!
>> (7)YASUDAのシャツを作ったので買って着てみました
>> (8)「Innovator(イノベーター)」の全サイズのサンプルが来たので履いてみました
>> (9)スパイクのサブスクとYASUDA創業マインドの共通点とは?

YASUDA member registration provides member-limited information and the latest information

YASUDA member registration provides member-limited information and the latest information

Feature

2020.10.19

YASUDA、スクウェアバッグをオンラインストアで発売開始

このたび、「YASUDA」では、オンラインストアにて、 ・スクウェアバッグ の発売を開始しました。 以前よりご要望が多く、 スポーツやストリートのシーンでもタフに使っていただけるバッグとなります。 >> スクウェアバッグ […]

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