(9) What do Spike's subscriptions and YASUDA's founding mind have in common?
This is the 9th inside review.
The new shoes "Innovator" series, which started pre-order sales in March, are about to be shipped! It's time to say! !! !!
No, I'm really sorry.
About half a year.
In 2020, there were various things around the world, so there was a time when I was worried whether I could keep my promise to "ship in mid-September", but things went smoothly. I am relieved.
It's very timely, but the other day all the shoes were in the warehouse.
(∩´∀ ｀) ∩Why
(∩´∀ ｀) ∩Why
(∩´∀ ｀) ∩Why
(∩´∀ ｀) ∩Why
We are currently making a final confirmation, but it seems that we will be able to ship sequentially from September 10, 2020 as scheduled. It was good.
Please look forward to.
It is the service in at the same time as shipping
"Spike's subscription and reuse service"
"Excel Feed ("Excel Feed") is".
This time I would like to talk a little about this service.
・ Why is it a soccer spike subscription?
・ Meaning that YASUDA subscribes
I would like to talk about such things.
What is Spike's subscription reuse?
First of all, let's take a look at what kind of service this spike subscription "Excel Feed" is.
・ For 2,980 yen (excluding tax) per month
・ Provide new spikes from YASUDA once every three months (commutative)
It is a service that we will do.
In a year
・ For the price of purchasing 3 pairs
・ 4 pairs of shoes can be used
Therefore, it is a service that is supposed to be used by a wide range of athletes, both students and professionals, who wear spikes frequently.
This kind of service with soccer spikes is the first in the world!
So, if there are used spikes that can still be used, they will be provided free of charge to emerging soccer countries overseas. This service is up to that point.
There are many countries in the world where the environment for playing soccer is not yet in place.
In some areas, I don't wear shoes in my daily life.
Making soccer spikes is never easy, so I hope many people will know the joy of wearing shoes and playing soccer.
・ The cost of spikes can be suppressed
・ You don't have to go out to buy
・ It will also contribute to the world through soccer.
That's the service.
I would like to talk about why we decided to provide this service.
It's important, so please read it to the end.
What's beyond the YASUDA reprint?
To explain why we offer Spike's subscription and reuse services, we need to go back a bit.
YASUDA was born in 1932 as Japan's first soccer spike maker, but went bankrupt in 2002 just before the Japan-Korea World Cup was held.
After 16 years of sleep,
YASUDA is reprinted in 2018.
It was a reprint that was made possible with a lot of support through crowdfunding.
Well, I think that there are many people who know it because I have explained it in various places so far.
■ "Reproduction of YASUDA spikes" is the first goal
The purpose of the reproduction is exactly "reproduction of shoes".
It was to bring the shoes of the past back to this era.
It was made using and following the past, including the materials, manufacturing methods, and shoe types of the time.
Crowdfunding model, YX-2018
And improved it, YX-2019
Making these was the first stage of the reprint.
I wrote it as smooth, but there were so many hurdles ...
With the cooperation of many people, it was a reprint that was somehow realized.
And YASUDA who made "reprint spike" was heading for the next goal.
■ Spikes that have evolved beyond reprints
Next, we will start development to make "spike that evolved reprint spike".
Just about a year ago, it was the summer of 2019.
The result is this "Innovator" series.
Development secrets for making shoes, etc.
YASUDA Inside Review (3) Beyond "Reprint"
* If you haven't read it, please do.
And then then
What we are trying to offer with the new shoes
"Soccer Spike Subscription Reuse Service"
"Excel Feed ("Excel Feed")"
That's what it means.
■ Subscription and reuse from YASUDA's founding mind
Since its founding in 1932, YASUDA has cherished the idea of "using good things for a long time."
Shigeharu Yasuda, the founder, was said to have traveled far by bicycle for repairs when called.
I think it wasn't easy to buy a new one, but it seems that the founder himself was doing that.
I wanted to take over such "YASUDA mindset from the time of establishment" and decided to provide a subscription reuse service.
Unlike in the past, it is unlikely that shoes will break frequently, so the mechanism is such that the spikes themselves play that role for a long time and can be used.
And it is a service that embodies the desire to realize something that is useful to people.
With us YASUDA who provide spikes,
Everyone who uses the service
The spikes help someone who loves football as well somewhere in the world.
In other words
"Use good things for a long time"
Spike's subscription is a service that inherits YASUDA's founding mindset.
Which is better, subscription or regular purchase
・ The evolution of spikes themselves is also YASUDA-like.
・ And the mindset of YASUDA in the form of providing it
I would like to continue to value "YASUDA's founding mindset" in this way.
It is different from "sticking to the past", and I would like to continue to provide the goodness of YASUDA to the world in each era.
If you don't wear spikes very often, I would like you to take good care of your pair, but it is a consumable item for athletes who use it frequently.
It may be good to leave the worn-out spikes as a memory, but if there is something that you can sympathize with this idea of "subscribing and reusing spikes", I would like you to use it and tell your acquaintances. I want you to raise it.
it's funny, is not it? Spike subscription. And reuse.
It seemed like an introduction to the service today, but I'm sorry.
Because I think it's a good initiative for us, so I wanted you to know.
See you again.
>> (1) New shoes "Innovator" have been announced!
>> (2) "Innovator (innovator)" is story Tteyuu was born Koshite
>> (3) Beyond "reprint"
>> (4) Renewing the mold and wooden mold
>> (5) Kangaroo leather and YASUDA
>> (6) "Innovator" is born!
>> (7) I made a YASUDA shirt, so I bought it and put it on.
>> (8) Samples of all sizes of "Innovator" have arrived, so I put them on.
>> (9) What do Spike's subscriptions and YASUDA's founding mind have in common? ← This page
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