（６）新シューズ誕生！

Hello everyone! !!

I am in charge of YASUDA and WEB.

[YASUDA Inside Review]

This is the 6th time!
Nice to meet you.

YASUDAインサイドレビューの開始以来、３月に発表させていただいた新しいシューズに関して、制作秘話をお話しています。

As content,

[1] Sole and adhesion
[2] Mold and wooden mold
[3] Material such as leather
[4] Manufacturing

It looks like this, so far,

・Change traditional manufacturing method
・New type of shoes
・Reconsidered materials

I have talked about that.

And this time,

[4] Manufacturing

is about.

YASUDAインサイドレビュー第６回は、新しいシューズの誕生についてです。

As I have talked about variously up to the last time, this time, while keeping the good points of YASUDA in the past,

"New YASUDA-like shoes"

I tried to make.

「YASUDAらしさ」とは何なのか？

ここについては、開発の過程で改めて向き合ってきました。

There are many elements that make it up, but it was the most important point to be "to fit the shape of Japanese feet".

After all, shoes that fit the shape of a wide Japanese foot are "YASUDA-like". When.

Also, regarding the design, "Yasuda-likeness".
Nostalgic. However, it looks cool even now. You can say that.

And, of course, the quality and durability that professional athletes can wear on-site are "YASUDA-like."

Even the price.

Actually, this time we had the idea that we want to make the price affordable to many people, so we moved our production base from domestic to overseas.

I was honestly worried about overseas production.
However, the quality of overseas production was wonderful, and thanks to the cooperation of our reliable partners, we were able to achieve this.

We want to offer good products at the lowest possible price. I think it is "YASUDA-like".

"It's changed a lot, but nothing has changed"

I want the players of yesteryear to feel such "YASUDA-likeness".
And I want people who pick up YASUDA for the first time to know about it.

I think that way.

Why YASUDA-like shoes were made

In developing such a new shoe, the biggest thing was

I want to make shoes that look like YASUDA

I think it was not just us, but the feelings of the partners who helped us.

The "feelings" were reflected in changes and improvements in the manufacturing method, wood pattern, materials, etc., and the best "YASUDA-like" shoes were born.

We would like to take this opportunity to thank all those concerned for their cooperation.

Thank you very much.

"On the day when the first sample arrived, everyone's tension was intense."